Marketing Automation and What It Can Do for You
At Limerent, we’ve used marketing automation for the last four years to help us develop leads and track their conversions for both ourselves and our clients. As a result, we’ve been able to gain an extremely accurate understanding of the true return on investment produced by all of our marketing activities. We’ve also discovered two major benefits from the use of an integrated marketing automation platform such as SharpSpring: easier execution and increased client conversions.
We had been using MailChimp to send out email marketing campaigns, Woofoo Forms to build forms, and LeadPages to create and A/B test landing pages. We had to rely on Google Analytics to monitor user behavior on websites and various in-platform analytics tools to monitor the same for social media. With so many plates to keep spinning, figuring out what content and ads were working for our clients became a real chore. Now, all email campaigns, dynamic forms, landing pages, and analytics information are collected and maintained within one easy to understand platform.
This rich data describing which piece of content or digital ad is driving traffic and conversions allows us to more efficiently gain leads regardless of the end goal. But what do you do once you have them? This brings us to the second benefit of an integrated marketing automation platform. It gives us the tools and resources needed to nurture leads and prospective relationships even when we get busy doing other work. Everyone can relate to having a list of people who need to be contacted but it sits and collects dust instead. Through the power of marketing automation, untouched leads can become a thing of the past thanks to nurturing campaigns that continues to engage those contacts and move them through the sales funnel. This drives the customers to us rather than us having to chase them down.
If you or the agency you work with are not currently using marketing automation and you are advertising online, we should talk. Send me an email and we can set up a good time to connect: firstname.lastname@example.org. You can also take a look at SharpSpring and how they stack up against some of the other marketing automation platforms.