Three Must Haves for Every Coalition

I have been working with coalitions for over ten years helping them better communicate with stakeholders. If there’s anything I’ve learned over the last decade it’s that time is the only thing coalitions have less of than money. That realization led me to develop an efficient system for coalitions to communicate their messaging more effectively while actually saving time. That way, they can focus on what’s most important: accomplishing their goals.

That system revolves around what we, at Limerent, call the Trinity of Coalition Communication. It’s comprised of your WEBSITE, NEWSLETTER and SOCIAL MEDIA and, when properly managed, it will help you keep stakeholders engaged and informed as your organization accomplishes its goals. How? These next three sections will tell you everything you need to know about the function of each piece and how they fit together.

WEBSITE
Your website is the hub of your communication strategy. Everything you do should direct people back to your website. Meetings, events, informational resources and anything else your coalition needs to communicate to its stakeholders should be located on your website. As you reach out to your stakeholders through email or social media, you should include a link back to your website. We have written an entire blog about your coalition’s website: Click here.

NEWSLETTER
Most coalitions publish a newsletter. These days, most newsletters have transitioned to e-newsletters which is great because it saves both on monetary and environmental costs. If your organization hasn’t made the transition yet, it’s something you should consider. The newsletter serves as your main engagement tool for existing members. You should use it to inform them about upcoming events, meetings, new blog posts, or anything else they should know about and include links from the website where they can find more information.

SOCIAL MEDIA
The CDC recently made the announcement encouraging coalitions to start utilizing the power of social media as we transition into this new digital age. Platforms like Facebook and Twitter are tailor made to serve as your main outreach tool for spreading awareness. Social media provides a platform through which you can communicate with thousands of people in your community and bring awareness to your organization and cause. We wrote a series of blogs about how to effectively manage your coalition’s social media: Click here.

These three pieces, the Trinity of Coalition Communication, give you the basic tools you need to affect change in your community in the new millennium. You can inform, engage and reach stakeholders easily and effectively in a fraction of the time.

ACTION STEPS
1. Check your social media profiles to see when they were last updated.
2. Check the date that your coalition last sent out a newsletter.
3. Check to see that all your current meeting and event information is presently on your website.

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