Blog

In our last article (here’s a link, in case you need a quick refresher: 4 Pillars of Social Media Management), we covered the four pillars of social media management which provide a complete road map to creating and maintaining an online presence. Now that you have a basic understanding of social media management, we want to […]

Social media can be a powerful communications tool for coalitions, but many coalitions we talk with around he country tell us they struggle to use social media effectively. In our series of articles helping coalitions get their message to their communities we are breaking down how to use social media effectively. Creating a social media […]

How Does Your Coalition Communicate with Stakeholders? Have you ever had low turnout at a coalition meeting? Have you ever wondered why your coalition gets such low community involvement? We know that, overwhelmingly, adults in our communities support the work our coalitions do – but why are more people not involved in our work? It […]

“Communication leads to community, that is, to understanding, intimacy and mutual valuing,” said Rollo May, an American existential psychologist with numerous influential publications. Like any community, the coalition itself is also a community to run. No matter what coalitions you are in, both internal and external communications have to be well-maintained in order to make […]

Every coalition is formed with the intention of doing some good. However, building a coalition itself does not solve the problem like magic, but requires its members to increase awareness, build capacity or conduct a messaging campaign in order to make an impact within their community. “But marketing? Why?” Although many non-profits don’t see themselves “promoting […]

For a lot of companies and organizations, hiring with a marketing agency is or was their solution or alternatives to a crucial development or growth. With the right hire, an agency can help you reach your audience effectively, augment your engagement and messaging, and double, triple or quadruple your marketing dollars in return of your […]

Dear readers, I’m Kris, the founder of Limerent Communications. To start off our blog, I’d like to share the story of our agency with you. Since 1999, I have been researching and studying how young people consume information, communicate and make decisions. I have designed hundreds of successful messaging campaigns, and in each one of […]